Shahroz
Khan
I help businesses implement, fix, and debug web and server-side tracking so their Google Ads, Meta, and GA4 data accurately reflects what is happening on their website.
Why Work with Me
Tracking That Actually Works
I don't just install tags. I diagnose where tracking breaks and build reliable measurement setups around your website, business goals, and advertising platforms.
Technical Debugging
From dataLayer issues to missing conversions and server-side requests, I trace the tracking flow to identify what's wrong and where the data is being lost.
Built Around Your Data
Every website is different. I work with your existing setup, understand how events and data move through the system, and implement tracking that fits your actual requirements.
Tracking Problems Solved. Data Made Reliable.
Coast Angels | Server-Side Meta CAPI Purchase Tracking
2025
CareVoiceAI | SaaS CTA Tracking Fix
2026
Northumbrian Builders | Google Ads Lead Tracking Fix
2026
Ora Dental Spa | Duplicate Appointment Conversion Fix
2026
1. Audit
I start by understanding your website, business goals, existing tracking setup, and advertising platforms. I inspect the current implementation to identify missing, incorrect, or duplicated data.
2. Diagnose
I trace the tracking flow from the website and dataLayer through GTM, GA4, Google Ads, Meta, and server-side systems to find exactly where the problem occurs.
3. Implement
Once the issues are identified, I build or fix the required tracking setup — including GTM, GA4 events, Google Ads conversions, Meta Pixel, Meta CAPI, Enhanced Conversions, Consent Mode, and server-side tracking where needed.
4.Validate
I test the implementation end-to-end using browser DevTools, GTM Preview, dataLayer inspection, GA4 DebugView, and HTTP request inspection to make sure the right data reaches the right platform.
Tracking Solutions Built Around Your Business
Web & Server-Side Tracking
I build reliable tracking setups that connect website activity with the marketing platforms you rely on.
Web tracking implementation
Server-side tracking
Client → server tracking architecture
Event tracking
Ecommerce & lead tracking
Meta CAPI
GTM, GA4 & DataLayer
I implement and debug the technical systems behind your analytics and conversion tracking.
GTM Web & Server-Side
GA4 event tracking
Custom events & parameters
DataLayer debugging
Conversion tracking
Server-side request inspection
Conversion Tracking & Debugging
I find and fix the tracking problems that cause inaccurate reporting and unreliable campaign data.
Google Ads conversions
Meta Pixel
Google Enhanced Conversions
Consent Mode V2
Duplicate conversions
Tracking & data issues
Meet Shahroz
I’m Shahroz, a tracking specialist focused on helping businesses build reliable marketing measurement.
I work across web tracking, server-side tracking, GTM, GA4, dataLayer implementations, Google Ads, Meta, and conversion tracking. My work focuses on finding where tracking breaks, fixing the underlying issue, and validating that the right data reaches the right platform.
From ecommerce and lead generation to SaaS, B2B, subscription, and booking websites, I help businesses turn unreliable tracking into dependable marketing data.
20+
Websites Fixed & Implemented
50+
Ecommerce Brands Supported
100%
Focus on Accurate Measurement
Real Tracking Problems. Practical Solutions.
Every website has different tracking challenges. Here are some of the problems I’ve diagnosed and fixed across ecommerce, lead generation, booking, and SaaS websites.
“Successful appointments were being completed, but Google Ads was underreporting conversions. I identified the broken trigger and connected tracking to the actual booking completion event.”
"A single order could generate multiple purchase events, inflating conversion data. I traced the duplicate firing and fixed the purchase tracking logic."
