Northumbrian Builders
Northumbrian Builders | Google Ads Lead Tracking Fix
Skills: Google Ads Conversion Tracking + GTM Form Debugging
Tools: Google Tag Manager, Google Ads, Tag Assistant
Result: False lead conversions eliminated
Challenge
Google Ads was reporting significantly more leads than the actual form/CRM system because the conversion fired when users clicked Submit, even when the form failed validation.
My Approach
I tested both valid and invalid submissions in GTM Preview and inspected the conversion trigger to determine exactly why failed forms were being counted as leads.
Solution
I removed the click-based trigger and connected the Google Ads conversion to the reliable successful-submission event.
Result
Google Ads now counts actual successful leads instead of Submit button clicks, bringing reported conversions much closer to the real form submissions.
