Zanuvia
Zanuvia | Google Ads Appointment Conversion Tracking
Skills: Google Ads Conversion Tracking, GTM Debugging & dataLayer
Tools: Google Tag Manager, Google Tag Assistant, Google Ads
Result: Appointment conversions successfully firing after the fix
Challenge
Zanuvia was receiving successful appointment bookings, but Google Ads was underreporting them because the conversion tag wasn’t firing consistently.
My Approach
I traced the complete booking journey through GTM Preview, inspected the dataLayer, and compared the actual booking completion event with the existing conversion trigger.
Solution
I replaced the unreliable page/URL-based trigger with a reliable booking completion event and connected it to the correct Google Ads conversion tag.
Result
The appointment conversion was successfully triggered and verified through GTM Preview, ensuring completed bookings could be correctly sent to Google Ads.
