Ora Dental Spa
Ora Dental Spa | Duplicate Appointment Conversion Fix
Skills: Conversion Deduplication + GTM Trigger Debugging
Tools: Google Tag Manager, Google Tag Assistant
Result: Duplicate appointment conversions eliminated
Challenge
Ora Dental Spa’s appointment conversion could fire multiple times because it was triggered by the confirmation-page load. Refreshing or revisiting the page could create another conversion.
My Approach
I tested the complete booking journey, monitored GTM Preview, reproduced the duplicate conversion, and traced it back to the confirmation-page trigger.
Solution
I moved the conversion to the reliable booking-completion event, removed duplicate triggers/tags, and added conditions to prevent confirmation-page reloads from generating another conversion.
Result
The conversion now fires once per completed appointment, while confirmation-page refreshes or revisits no longer create duplicate conversions.
