Jourdain Ink
Jourdain Ink | GA4 Appointment Funnel Tracking
Skills: GA4 Event Tracking + GTM Debugging + dataLayer Analysis
Tools: Google Analytics 4, Google Tag Manager, GA4 DebugView
Result: Complete appointment funnel tracking restored
Challenge
GA4 was capturing traffic to the appointment page but losing users between dynamically loaded booking steps, making completed appointments appear much lower than they actually were.
My Approach
I traced the appointment journey step-by-step, compared the actual booking flow against GA4 DebugView, and inspected GTM/dataLayer activity to identify where tracking stopped.
Solution
I rebuilt the tracking around the booking system’s actual step-change events and configured GTM to send the appropriate GA4 events for each stage, including completion.
Result
The complete appointment journey could now be tracked in sequence, including the final booking completion event, giving GA4 a much more accurate view of the funnel.
