SmilePop
SmilePop | Duplicate Purchase Tracking Fix
Skills: Ecommerce Purchase Tracking + GTM Debugging + Deduplication
Tools: Google Tag Manager, GA4, Meta Pixel/CAPI
Result: Duplicate Purchase events prevented and transaction tracking stabilized
Challenge
SmilePop was recording more Purchase events than actual orders. Refreshing the confirmation page or duplicate tracking implementations could cause the same transaction to be reported again.
My Approach
I traced the Purchase event through GTM, tested confirmation-page refreshes, checked the transaction_id, and audited the Purchase-related tags and triggers.
Solution
I moved Purchase tracking to the reliable ecommerce purchase event, ensured the transaction ID was passed consistently, and prevented unnecessary re-firing.
Result
The tracking now follows the actual transaction: one completed order → one Purchase event, improving the accuracy of ecommerce reporting.
