Coast Angels
Coast Angels | Server-Side Meta CAPI Purchase Tracking
Skills: Server-Side GTM + Meta CAPI + Ecommerce Tracking
Tools: sGTM, GTM Web, Meta Events Manager, Meta Pixel
Result: Server-side Purchase tracking implemented and verified
Challenge
Coast Angels relied on browser-based Meta Pixel tracking for purchases, leaving purchase signals more exposed to browser restrictions, ad blockers, and privacy limitations.
My Approach
I audited the existing Pixel and ecommerce purchase data, verified the available order parameters, and designed the server-side tracking flow around the existing purchase event.
Solution
I implemented the server-side GTM setup, configured Meta CAPI, mapped purchase data, and added event IDs for browser/server event matching.
Result
Meta now receives the Purchase signal through both browser and server-side tracking, with event matching configured to prevent duplicate reporting.
