About

My work sits at the intersection of marketing, technology, and data. I specialize in helping businesses build reliable tracking systems and solve the technical issues that make conversion data inaccurate or incomplete.

I work across web and server-side tracking, Google Tag Manager, GA4, dataLayer implementations, Google Ads, Meta Pixel, Meta Conversions API, and Consent Mode. Whether a tracking setup needs to be built from scratch or an existing implementation is reporting the wrong data, I focus on finding the underlying issue and fixing it properly.

My approach is simple: understand how the website works, trace how data moves through the tracking setup, identify where it breaks, and validate the fix from browser to marketing platform.

I’ve worked with ecommerce, lead generation, SaaS, B2B, booking, and other website types, helping businesses turn unreliable tracking into data they can actually use.