Services
Web & Server-Side Tracking
I build reliable tracking systems that capture important website interactions and send accurate conversion data to the platforms you use for measurement and advertising.
Web tracking implementation
Server-side tracking implementation
Client-side → server-side tracking architecture
Ecommerce & lead tracking
Event tracking for different website types
Meta Conversions API (CAPI)
GTM, GA4 & DataLayer
I work with the technical systems behind your tracking to implement events, configure variables and triggers, and make sure the right information is being passed through your measurement setup.
GTM Web & Server-Side
GA4 event implementation
Custom events & parameters
Ecommerce tracking
DataLayer inspection & debugging
GTM configuration & troubleshooting
Conversion Tracking & Debugging
When conversions are missing, duplicated, or reporting incorrectly, I trace the tracking flow to identify the underlying problem and implement the appropriate fix.
Google Ads conversion tracking
Meta Pixel
Meta Conversions API
Google Enhanced Conversions
Consent Mode V2
Duplicate conversion troubleshooting
Missing event & conversion debugging
What to Expect
Personalized Approach
Every website has a different structure, tracking setup, and business goal. I first understand your requirements and existing implementation before deciding what needs to be changed.
Clear Communication
Tracking problems can be difficult to understand from the outside. I explain what is happening, where the issue is occurring, and what needs to be changed so you always know what I'm working on.
Built for Your Setup
Whether you're starting from scratch or already have an existing implementation, I work with your current website, tools, and marketing platforms rather than forcing every project into the same setup.