SaaS
Social Booster
Social Booster | GA4 Demo Request Tracking Fix
Skills: GA4 Conversion Tracking + GTM + Form Debuggin
Tools: Google Tag Manager, GA4 DebugView
Result: Demo request conversions tracked reliably
Challenge
Social Booster was receiving demo requests, but GA4 was reporting significantly fewer conversions. The tracking was tied to the demo page or button rather than the actual successful submission.
My Approach
I traced the complete demo-request journey in GTM, inspected the dataLayer and GA4 request, and identified the incorrect trigger responsible for the missing conversion.
Solution
I connected the GA4 event to the reliable successful form-submission event and configured the appropriate lead event for GA4.
Result
GA4 now receives the actual completed demo requests, providing a more reliable view of lead conversions.
