CareVoiceAI
CareVoiceAI | SaaS CTA Tracking Fix
Skills: GTM Click Tracking + GA4 Event Tracking + Trigger Debugging
Tools: Google Tag Manager, GA4
Result: Consistent CTA engagement tracking across the website
Challenge
CareVoiceAI had multiple Book Demo, Start Free Trial, and Get Started CTAs, but GA4 was inconsistently capturing clicks because the buttons didn’t use consistent IDs/classes.
My Approach
I tested the major CTA variations in GTM Preview, inspected click variables, and identified why the existing selector only matched certain buttons.
Solution
I standardized the CTA tracking using more reliable element attributes and configured a consistent GA4 event with useful CTA information such as text and location.
Result
Different CTA variations can now be tracked consistently in GA4, giving marketing a clearer view of which calls-to-action generate engagement.
