Skinnerudlejning
Skinnerudlejning | Google Ads Quote Tracking Fix
Skills: Google Ads Conversion Tracking + GTM + Lead Tracking
Tools: Google Tag Manager, Google Ads, Tag Assistant
Result: Quote request conversions tracked reliably
Challenge
Skinnerudlejning was receiving quote requests, but Google Ads was reporting few or no conversions. The form submitted successfully, yet the conversion tag wasn’t firing consistently.
My Approach
I traced the complete quote-request journey in GTM Preview, identified the successful submission event, and audited the Google Ads trigger, Conversion ID, and Conversion Label.
Solution
I connected the Google Ads conversion to the reliable successful-submission event, corrected the conversion configuration, removed conflicting tags/triggers, and tested the complete flow.
Result
Google Ads now captures completed quote requests reliably, giving the campaign a more accurate view of actual lead generation.
