Schreinerartikel
Schreinerartikel | Lead Form Tracking Architecture
Skills: GTM Form Tracking + dataLayer Debugging + GA4 Event Architecture
Tools: Google Tag Manager, GA4, Google Ads
Result: Contact and quote leads tracked separately
Challenge
Schreinerartikel had separate Contact and Request a Quote forms, but both were reported as the same generic conversion, making lead quality and source impossible to distinguish.
My Approach
I tested both forms independently, traced their GTM/dataLayer events, and identified where the form-type information was being lost.
Solution
I configured GTM to distinguish the forms using their existing identifiers/events and pass the appropriate lead type into the analytics structure.
Result
Contact and quote requests are now tracked as distinct lead types, giving marketing clearer conversion data and more useful reporting.
